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| Crest
Changes the Future of Oral Care With Launch of CDA-Accepted Pro-Health Toothpaste |
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| The
First and Only Toothpaste to Protect Against Areas Dentists Check Most |
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| CINCINNATI, June 2006 - From
Crest, the brand that changed oral care with the introduction of the
first clinically-proven fluoride toothpaste in 1955 and Whitestrips
in 2000, comes new Crest Pro-Health Toothpaste. This breakthrough
dentifrice marks a significant advance in at-home oral care by providing
a number of therapeutic oral health and whitening benefits combined
in one product. Its exclusive, proprietary Crest technology, the Polyfluorite™
System, makes it the first and only toothpaste that protects against
these areas dentists routinely check: gingivitis, plaque, cavities,
tartar buildup, sensitivity, stains and freshens breath and has receieved
the Canadian Dental Association Seal of Recognition for more areas
than any other toothpaste. "Crest immeasurably changed oral care when we introduced the first clinically-proven fluoride toothpaste in 1955," says Diane Dietz, North American General Manager for Crest. "Now with the introduction of Crest Pro-Health Toothpaste, we are launching the next generation in toothpaste technology that allows consumers to get advanced oral health and whitening benefits from one dentifrice." "The technology in Crest Pro-Health Toothpaste is supported by years of research and development," says Dr. Robert C. Fazio, Associate Professor, Yale University Medical School and Crest Pro-Health Advisory Board Member. "It provides the much-needed benefits for oral health conditions and diseases that millions of Americans suffer from everyday." |
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| Crest Pro-Health's Exclusive Polyfluorite™ System | |
| Crest Pro-Health Toothpaste's
exclusive Polyfluorite™ System is a combination of stabilized Stannous
Fluoride (0.454%) and Sodium Hexametaphosphate (an advanced anti-tartar/whitening
agent). Together, the ingredients work to provide unique protection.
Stannous Fluoride - a clinically-proven fluoride agent - aids in the
remineralization process and helps kill and inhibit bacteria, providing
the toothpaste's health benefits. Sodium Hexametaphosphate, along
with other advanced whitening ingredients, gently polishes away extrinsic
surface stains and protects against new stains. "Crest Pro-Health's Polyfluorite™ System is the result of more than 10 years of testing and development to create a dentifrice that successfully merges the gold standard in health technology with whitening benefits," says Robert Gerlach, DDS, MPH. "The product has been recognized by the CDA. The technology is supported by 15 patent applications and more than 60 published pieces of literature on the ingredients." |
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| Areas Dentists Routinely Check | |
| Many Canadians currently suffer
from some degree of gingivitis, an early form of periodontal disease
generally indicated by bleeding gums, which can lead to bone loss
the eventual loss of teeth. Crest Pro-Health Toothpaste provides protection
against gingivitis, as well as other areas that dentists routinely
check: Gingivitis: Clinically proven to help control gingivitis by reducing gum inflammation and bleeding
Formulated to fight tartar and protect against visible buildup
Clinically proven to provide long-lasting protection against plaque
Long-lasting protection against teeth sensitivity to cold, heat, acids, sweets or contact
Formulated with two whitening ingredients that remove and help prevent surface stains so teeth stay whiter Cavities: Provides long-lasting protection against cavities Breath: Long-lasting anti-bacterial action that kills over 98% of bacteria and freshens breath |
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| Available in August 2006 | |
| New Crest Pro-Health Toothpaste
will be available nationwide at drug, grocery and mass stores in August
2006. It will be offered in two flavors - Clean Mint and Cinnamon
- in two sizes, 85mL and 170mL. |
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| About Procter & Gamble (NYSE:PG) | |
| Three billion times a day,
P&G brands touch the lives of people around the world. The company
has one of the strongest portfolios of trusted, quality, leadership
brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®,
Mach3®. Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®,
Wella, Gillette®, and Braun. The P&G community consists of almost
140,000 employees working in over 80 countries worldwide. Please visit
http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
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Crest® Pro-Health™ Paste recognized for cavities, gingivitis, sensitivity
and whitening |
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